That is the whole question, and it takes most tools ten pages to avoid answering it. Clearly gives you one report: how many people called, filled in the form or asked for a quote, where they came from, and whether the money you spend on Google is worth it.
Built for plumbers, electricians, builders, dentists, clinics, salons and law firms. One location or a few vans.
Marketing is thirty minutes at the end of the week. The report opens with a sentence, not a dashboard, and the numbers are the ones you would have counted yourself.
The story so far
June brought 68 phone calls and 31 enquiry forms: your busiest month since March.
Most people found you on Google Maps. Your ads cost $38 per enquiry, down from $46 last month.
Example figures. Your report reads from your own accounts, live.
Analytics tools are built for analysts, so they show everything and let you sort it out. A local business report should do the opposite: leave out anything that does not change what you do on Monday.
If you ever want the depth, it is one switch away. It just is not the thing you land on.
Left out on purpose
One Google sign-in covers all of them. Connect once and the report stays live from then on.
Google Business Profile Matters most
Your listing on Search and Maps is where local customers actually find you. Calls, direction requests and website clicks, counted properly.
Google Analytics
What happens once they reach your site: which pages they read, and who taps the phone number or sends the form.
Google Ads if you run them
What the spend brought back, as a cost per enquiry rather than a wall of campaign metrics.
Ask why
Ask the report why something changed and it works through the possible causes using your own numbers: spend, channel mix, seasonality, your Business Profile activity. It reports the likely ones in plain language, and it cannot invent a figure.
Enquiries fell 18% (52 against 63 in May). The clearest driver is Google Ads: your spend dropped from $2,410 to $1,180 mid-month, and paid visits fell 31% with it.
Maps activity held steady (up 2%), so demand did not fall. This reads as a budget change rather than a quieter month.
Grounded in this report's own numbers, with 13 months of context behind every answer.
Tell us you are a local service business, connect Google, and your report is built for calls and enquiries from the first screen.
Free for one report. No card required.
Other kinds of business: online stores, B2B services, agencies.